It’s so much fun, your kids will want to come back every week!” Our trained stylists can give your little ones the latest style or just a trim quickly and easily. We offer a fun, no-pressure shop where your kids can watch their favorite cartoons from our custom-painted chairs. “ We know your kids may be nervous about a new haircut. Their product is – obviously – haircuts.Īpplying the 4 Ps, the barbershop might describe its product this way: Let’s take a barbershop that caters to families with young children. This will help you craft the most appealing description of your product and drive more consumer interest and sales. What makes my product stand out from competitors?.The marketing mix 4P approach suggests that you clarify your product as much as possible by defining the following attributes: This can be a physical product like cars or hair accessories a service like business consulting, or even a digital product like a membership to an online forum. What do you sell or provide to the customer? This concept has proved remarkably useful through the decades, even as businesses move increasingly online.ĭefining your product is the first step in determining your unique marketing mix. The book The Concept of the Marketing Mix further refined the idea and by 1960 the elements had been reduced to the 4 P’s we know today. The term “marketing mix” came first, when Harvard professor James Culliton used the recipe metaphor to describe the components of marketing in a 1948 paper. What is the marketing mix? Just your business’s unique blend of the 4 P’s to create your own custom recipe for marketing success. According to conventional marketing wisdom, optimizing each of these 4 categories is a successful strategy for marketing.īecause each of t he 4 P’s are supposed to work together like ingredients in a recipe, the 4 P’s are also called The Marketing Mix. The 4 P’s are a concept from the business world that helps you define your business offerings and create the best individualized marketing strategy possible.Īll aspects of marketing can be categorized under one of these 4 terms. The 4P’S – Find Your Custom Marketing Recipe How to Apply the 4Ps in Your Own Business The Fourth P of Marketing: Promotion + Example The Third P of Marketing: Place + Example The Second P of Marketing: Price + Example The First P of Marketing: Product + Example In Digital Marketing, Featured Table of Contents
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